Process > Product

Process > Product.

What does this mean?  It means that as we work towards a business or life goal, that we see in the road to the goal as valuable, if not more valuable, than reaching the goal itself. 

When we focus on product, we tend to do whatever it takes to get to the end point. Often times form, awareness, and integrity are sacrificed as we hurriedly tread on the path of least resistance, and because this path is one of "easy access" it inherently offers no growth in our future ability to work or express. Moreover, a product approach leaves us with the feeling that nothing is gained unless we get to the destination.

Yet when we focus on process, the road to the goal becomes lined with learning experience after learning experience; every moment becomes an opportunity to self-realize and grow. As we honor process, we develop in form, awareness, and integrity even if we don't get to the desired end point. This approach leaves us feeling satisfied and at the same time hungry for more as the journey continues. 

Around this time last year, I was working on promoting Not Immune (the first single off my 2016 album Opus 1), and I wanted to create a corresponding music video that blended the worlds of film, music, and dance.  I had never done anything like this before, so on the road to my goal I had no choice but to focus on process and not product because I had no idea what exactly I would create!

Little did I realize that in the weeks and months I diligently worked on budgeting, schedules, talent acquisition, storyboarding, etc. that I was learning what it took to be a producer and director of films.  I was so engrossed in the process, that by the time the project was over, I was surprised that my co-director, Ian Asbjornsen, had credited me with the roles of producer and co-director.  I was now a filmmaker!!

Last month, Not Immune was one of just 5 films accepted into the SOL Summer Party Film festival, and so I traveled to Cleveland, Ohio last week to screen the dance video, talk about the film making process, and perform a live piano/vocal version of the song to a captive audience.

So focus on process not product, and you'll end up having boundless opportunities in front of you than if you just focus on one single outcome.  This new way of thinking and being has just begun for me, so I'll be continuing to practice what I preach - and hopefully I'll see you alongside me creating quality products on this crazy wonderful adventure of process.

I'm here cheering you on,
Andrew

PS. Here are some links to my upcoming yoga programming that resulted from focus on process over product:

Yoga Masterminds - a 40 hour mini teacher training I am leading on the East Coast (starts next month!)

Handstand workshops in Iceland

PPS. Click here to get these inspirational messages delivered to your inbox the first Monday of every month.  And if you think this message could be something a friend needs to read too, send them this link to share :)